Print and Web// Workshop ONE ISTD

On Yer Bike

5 Problems you want to solve & why?

• What is he information system for cyclists like right now and whats wrong with it?
• Make way finding easier for tourists to make their way if getting around that little bit more simple.
• To encourage more people (not just tourists) to get on their bike! If they can follow a more simple way finding system then its possible people will end up using it. 
• Still make street signs internationally expected and understood. It could be possible to create something that is not legible to the masses.
• Reduce the carbon footprint for a greener planet.  

5 Facts about the Subject & Content.

• Bikes are becoming much more popular way of transport.
• Bikes are much cheaper and have no carbon footprint.
• Way finding with bikes isn't easy. 
• Street signs today are internationally accepted and understood.
• Sat navs for bikes do exist but there are still problems with generally map reading in this field.

5 Facts about the briefs Audience.

• They involve tourists, so think again about semiotics and international agreement
• Its about cyclists! Obviously, these are the people who will be using the system.
• The target audience will be cyclists of all shapes and sizes, so think again about legibility and agreement.
• I must bring up tourists again as one of the FIVE. What languages will appear on this system? Does this system need a variety of different languages (Europe so to speak)
• These people are cyclists and will be venerable to other road users. Make sure when following their directions they still have both eyes on the road. 

5 Things I want to communicate. 

• A system which will be understood by many different people of different nationalities.
• Just communicate to cyclists! Not other road users. This might case confusion. 
• Colour meaning different things. Colour as way finding. 
• How to get more people on their bikes through design. 
• Encourage a heather way of travel through a system which is easy to understand 

5 End products 

• Leaflets warning and informing people about the new system.
• An App store for smartphone that makes travel easier and more reachable.
• Website all about the system (The official website). 
• Posters (INFO GRAPHICS).
• Google map like webpage.

5 places this would be sold/ Content of Distribution. 

• Driving test center.
• The City/Town hall.
• Train Station/ Bus Station 
• Bike Shop 
• App Store (Travel)