Strengths
- Identified a good way finding system.
- Like the bottom left logo, it stand out from the rest.
- Good research, you have identified an area of London which are part of something similar.
Areas for improvement
- How would you find out about the system...
- Especially if your not from London!
- Maybe just stick to the app and maps?
- Is there a starting point?
- Can you start anywhere?
- Does it have to be in London? Maybe think about choosing a town or city that is smaller, it will make things easier
Considerations
- Clarify your specific target audience
- Research gill sans, underground typeface. Why were they created?
- Investigate suitable typefaces for way finding.
- How will you get visitors to take part with the system?
- Have you thought about making each a point on the map? So it beeps etc!?
- Include background information. Which route goes the fastest, which route is safest etc.
New Ideas/ Thought
- I have decided to pick Brighton as a place instead of London because Brighton is smaller but at the same time attracts a huge amount of tourists.
- There will be checkpoints at key tourists spots and of course the train stations in Brighton
- Go to Brighton and photograph WELL all the places I want checkpoints
- Maybe photoshop my designs in to the photos?
- Make an APP that cyclists can get hold of and use throughout their stay
- Make a leaflet that will be the main source of getting 'ON YER BIKE' out there to the public and tourists
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