Responsive// Workshop ONE

My Brief : UK Greeting Cards

Why have I chosen to pick this brief?

• I have chosen to pick this brief because I will give me a great chance to experiment with different ways of printing and finishing, for example Letterpress and Embossing.

What do I want to get out of it? 

• A strong understanding of how to use letterpress and other printing techniques to execute work. Letterpress has been something I have wanted to do for years now, I feel like this is my chance to learn and create better work.

What do you want to make?

• A range of cards that have been printed and embossed in different ways

Why do I want to enter the competition?

• A chance to win would be great! I'm not to bothered though, as this is the first time I would have entered a competition I think it will be great experience.

What is the message?

• Design a set of cards
• Greeting card of your choice
• Who are you sending the card to? 
• Look for ways to make the card stand out
• Use a range of finishes 

Who is the Audience 

• Because its a Greeting card this could be anyone looking to buy a card for a friend or relative! Its up to the design of the card to determine the target audience. 

What is the Context? 

• Shops
• Super Markets 
• Book Shops
• News Agents
• Clothes Store 

What products are associated with it?

• Card
• Envelope 
• Stamp 
• Packaging 
• Pen/ Pencils 

What is the Problem?

• They need greeting cards to send to their clients. 

 What is it asking you to do about it?

• The brief simple wants you you to get your creative mind thinking about greeting cards. They want a young mind.

What is it trying to achieve?

• New Designs 
• Bigger audience
• MORE MONEY

What are the 10 most important words in you brief

• Targeting 
• Market 
• Crowd 
• Brands 
• Recipient 
• Finishes 
• Competitive 
• Unique 
• Industry 
• Woman (audience, apparently according to the brief) 

What do you have to do?

• Design at least Four Postcards 
• Meet the deadline
• Add 3mm Bleed
• Follow the card sizes ( Or just follow the brief...) 

What do you need to do?

• Appeal to an audience
• Design at least Four Postcards 
• A range name and logo
• Front page design 
• Inside page design 
• Think about colour, consider the possibilities 

What can you do?

• Letterpress
• Screen Print
• Emboss
• Anything you want?
• Look in shops and design blogs for secondary reference that will help your design.

What could you do? 

• Make well over 4 cards
• Not follow the brief? Break it apart and add to it?

My Group 

 Top Ten things which will make your design win/stand out

Questions : 

TASK

RE-WRITE THIS BREIF

In Response to how I am going to respond to the brief 

A More specific Brief

Think about :

• Aims
• Backgrounds to the brief 
• Target Audience 

ANSWER THREE QUESTIONS 

• What do you already know?
• What do you need to find out?
• What is stopping you?

Make Design sheets, Product Idea, MAKE THE BREIF

Try and consider the full possible range.