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These cards are designed to link people to the website, where they can then hear about the book and purchase if interested. These cards could be handed out anywhere, in a busy city environment I can imagine some people would take interest to it. Hard working people think about time off but i doubt never think about camping. I made the cards simple but visually nice. The information is simple and easy to take in. In bold I have 'For a fin and healthy way to take time off'. Thats all that need to be said! It makes the viewer want to look into it more. People that are experienced campers will know this isn't really aimed at them, more aimed at people who have never camped before.
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