Design Practice: Responsive// Ted Baker Collaboration

Brief

Introduce Ted Baker to a country of your choice.

Creative challenge

Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them.

When opening a new location in another country, it’s not easy for a brand like Ted to translate its unique cultural flavour. It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you.

Your campaign will need to activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly to shop and share.

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Why have you chosen to work with your creative partner? What are your aims?

I have chosen to work with Nigel because we share a similar interest in the things we want to accomplish this term. Our main aims are to create a branding ad campaign that will appeal to a different country in a different city. Other aims include using the college facilities to seek out different ways of finishing and printing.

What are your specific areas of creative interest in this brief?

Our main interest in this brief is to make a British theme work and in the end become recognised and liked in a different city of our choice. We will have to consider style, colour and what representation we will use to make Ted Baker appeal to our audience. I am interested to what city we decide to go with as the city we chose could end up effecting the design of our product etc.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

In terms of design skills we both know what needs to be done in making Ted Baker appeal to our chosen audeince. By giving the campaign and English theme we will know how to design for our audience. We both have a reasonably good understanding of Photoshop, Illustrator etc so we will be able to execute our work to a professional standard. In terms of commitment to the work and time management we are on the ball and will put the hard work in.

What specific non-design skills do you have to offer in relation to your chosen brief. How do you intend to use them?

What will your specific roles be in collaboration in relation to the brief?

This is something we will work out later in the brief as at the moment we are brain storming ideas and working out what needs doing. I think in all hough we will be responsible for the same things. We want to make sure that we put the same amount of effort in each. When it comes to the final stages of the brief I think thats when we will split up and seek printing techniques etc.

What will your individual responsibilitied be in relation to you breif?

This question relates to the last one, This is something I feel we will decide as the brief goes on. Its to early to condider what we will each be doing but I feel when it comes to the final touched in producing out product we will sperate.