Alphabet Soup

All of these Letters I made on black and white card. I would draw on top of the card lightly and then with a cutting knife, carefully cut. To finish them off I scanned them into photoshop where I only made the colours darker. The actual letters are 15cmx15cm. The word I was responding to was "STRETCH". In my sketchbook I did lots of different examples until I had a good idea of how I could stretch the letter "R". All in all I didn't use a lot of reference with the particular project. It was quite easy to jot ideas on scrap pieces of paper and then go along with one I liked. All of the letters have a similar and simple look to them. Thats what I wanted. To end up with a nice group of 10 letters that weren't over the top and said the word "Stretch"

Upper Case R. During the holidays when we had to collect different materials  I came across this card

Lower Case R. Reminds me of the typical bubble writing

Upper Case R. I like this one as it really responds the 'Stretch'

Upper Case R. I think this one could be more exaggerated but it still works. 

My Reference on my Design Context helped me with this particular letter.

The 'Memoriam' typeface helped me create this one

Lowercase R

Upper case R. Against a white background its quite hard to see the letter.

Upper Case R

Again using the idea of the letter going out of the square. Helps give the idea that the letter is bring stretched 

Work sheet one, We had to make 10 examples as quickly as possible, This was a good warm up. 

Some sketch book work 

Close up

1. To lengthen, widen, or distend: stretched the sweater out of shape. 2. To cause to extend from one place to another or across a given space: stretched the banner between two poles. 3. To make taut; tighten: stretched the tarpaulin until it ripped. 4. To reach or put forth; extend: stretched out his hand. 5. a. To extend (oneself or one's limbs, for example) to full length: stretched her calves before running. b. To extend (oneself) when lying down: she stretched herself out on the couch. c. To put to torture on the rack. 6. To wrench or strain (a muscle, for example). 7. a. To extend or enlarge beyond the usual or proper limits: stretch the meaning of a word. b. To subject to undue strain: to stretch one's patience. 8. a. To expand in order to fulfill a larger function: stretch a budget; stretch a paycheck. b. To increase the quantity of by admixture or dilution: stretch a meal by thinning the stew. 9. To prolong: stretch out an argument. 10. Informal To fell by a blow: stretched his opponent in the first round.